How to effectively use QR codes on business cards

QR codes become a broad feature of business cards and provide a quick and interactive way to exchange information. If properly placed, you will be able to easily access your website, portfolio, social media accounts, or contact details.

The purpose of the QR code

It is important to determine its functionality before adding a QR code. A QR code should lead the recipient to something useful and relevant. Some general purposes include links to professional websites, online portfolios, social media accounts, or digital business cards. It can also be used to grant you access to discounts, special offers, or scheduling pages. QR codes should provide the recipient with actual values ​​rather than reaching general or unnecessary information.

Generate a QR code

Several online tools are available to generate QR codes. These tools allow users to enter URLs or digital content. The system then creates the scan code. Some extensive QR code congregations are:

• QR Code Generator
• QRStuff
• GoQR.me

As soon as the QR code is generated, you will need to download it in PNG or JPG format to get a simple arrangement of the business card design. Best Practices for QR Code Design

• The QR code should be large enough to scan easily, but it's not that big, so it controls the business card. 1 x 1 inch size is recommended for most designs. It also ensures that it will not affect other important information when placed in the corner or back.
• To make a QR code a scanner bar, you need a high contrast between the code and its background. A black QR code on a white background is the most effective, but as long as it has a strong contrast, the colour can be adapted to branding. 
• Adding a Call to Action (CTA) near a QR code will encourage people to scan it. Short steps like "Scan a Portfolio" and "Scan a Contact Scan" will clarify your purpose.

Before printing, it is important to test the QR code on several devices to ensure it scans correctly and leads the user to the intended goal.

Perception and measurement of QR code engagement

Monitoring QR code performance helps you determine effectiveness. Companies can pursue their commitment by using tools such as Google Analytics, Bitly, or other URL shortening services that offer Scandate. Some QR code generators also offer tracking capabilities, allowing companies to measure how often QR codes are scanned and their marketing strategies to adapt accordingly.

Benefits of business card QR codes

QR codes provide immediate access to digital content, eliminating the need for recipients to manually enter website addresses or search for social media profiles. They give your business cards a modern and professional look, and are especially useful in industries such as technology, marketing, design, and more.

It also helps reduce additional prints and makes it an eco-friendly alternative. The ability to pursue scans will provide businesses with valuable insight into customer loyalty and help them improve their network and marketing strategies. 

Where can I get business cards using QR codes?

Companies like Print Arabia offer custom printing services, including QR code integration. This feature improves your business cards by connecting with a more interactive digital platform.

Using QR codes on business cards effectively bridges the gap between traditional print marketing and digital engagement. When designed and implemented correctly, it improves networking efficiency and provides a seamless way to access additional information for customers and business partners.